The only 5 types of email campaigns you need

I think we’ve overcomplicated email.

Here’s the 5 types of campaigns that will produce the largest results for your brand:

1. New Product Email
2. Back in Stock Email
3. Sale email
4. Customer Spotlight Email
5. Company Update Email

And a bonus one:

Weekly Lifestyle Newsletter Email

This is all you need to drive revenue for your brand, if done properly you can spin out at least 2 emails per week on a consistent basis and get in front of your customers with relevant content that doesn’t require a sale all the time.

Keep the templates consistent and concise, speak to your audience rather than talk at them, and build a system you can stay consistent with.

Remember quality is always more important than quantity.